Click Here for Additional S Questions A Arbitron B C D E F G H I J K-L M Music-Callout Music-Auditorium N O P Q R S T U V Is there a rule of thumb for any of these categories? In research terms, this is called factor fusion, which means that you are artificially restricting the sensitivity of a rating scale or measurement by squeezing things together. We use a 1-5 scale (1=lowest, 5=highest).

I have worked for some of the big companies and been under some pretty well known Sr. The driver or passengers may be from the Czech Republic. After your test, compute a Pearson Product-Moment Correlation between the order number and the total score. Enter Sample Size: The estimated maximum sampling error with a sample size of is Comparison List Return to Wimmer Research Wimmer Research Sampling Error Calculator for 99% Confidence Interval

z-Scores - 8 Great info! After your song ratings are converted to Z-scores, you can track the performance from one callout to another to determine if familiarity is improving, or whatever else you're interested in. This is done for a few reasons. The statistic makes even the most impossible looking data set easy to "see," understand, and interpret.

Song Order Again We're about to do a music test and our consultant is telling me that I need to arrange the hooks as they would be played on the air. In both of these cases—a large sample with incorrect respondents or a small sample with huge sampling error—the research is a waste of time. I want to be a better station. This is hogwash.

However, you might also look at other sample sizes—what about 300 (±5.7% error) or 350 (±5.3% error) or 425 (±4.8% error)? I believe that this "work" is essential to help people learn how to synthesize information and transfer knowledge from one area to another. But knowing that persuasion is most successful when the message is repeated, I'll repeat what I just said in a different form. Is that goofy enough?

I'm in a small market where ratings notoriously fluctuate. But you can with z-scores. However, if we exclude those who dislike Country music, the variance in the sample is reduced and the results will be more meaningful. What we are concerned with here is whether the sample involved in Arbitron or in other radio (or media) research is valid.

Let me explain. The adjustment you'll have to make is to convert the song scores in each test to Z-scores or standard scores. z-Scores - 4 You seem to stress z-scores a lot in interpreting research results. The type of scale used varies by radio station and/or the research company conducting the callout.

That’s the way the theory goes. (The most basic type of probability sampling is the simple random sample where each subject or unit in the population has an equal chance of First, assume for a moment that you are asked to rate the attractiveness of a person on a 1-10 scale, where "1" means unattractive and "10" means very attractive. The formula for the mean is: =average(a1:a100); the formula for standard deviation is: =stdev(a1:a100). Interpreting Data 1 Thanks for the help you're always providing on this site.

I know you’re interested in finding some exact guidelines, but there aren’t any. Enter the sample size and click the "Calculate!" button. Why? You can find the estimated sampling error for any sample size.

Good question, but let me see if I can straighten out a few things for you. Cost. Thanks in advance. - Anonymous Anon: Since I answer this question so frequently, I made the answer easier. However, let me say this first: The person who wrote in was looking for a way to determine which songs are good and which songs are bad in weekly callout.

Five major polls predicted (shown as Clinton/Dole), CBS/New York Times - 53/35, USA Today/CNN/Gallup - 52/41, Harris - 51/39, ABC News/Washington Post - 51/39, and NBC News/Wall Street Journal - 49/37. Rating Scale (10-Point) Can you set up the 10-point research scale (1 = ?, 2 = ?, etc.). And I realize that as a programmer, if you only looked at average scores of songs tested in this fashion, you’d probably get a whole mess of tunes clustered around 2.0. Charles Larson, my Master's Degree advisor and thesis director.

The thing is, you can't make any of these comparisons without converting the data to z-scores. In a normal distribution situation where a large sample is used, z-score cut-offs are usually set at -1.5 to +1.5 or -2.0 to +2.0. Cost. Faulty data.

I'll try to address the 4,000 points you raised. I will alert my wife. z-Scores - 2 In a recent post about z-Scores you said you can't compare raw data of males against females but you could with z-Scores. First, I'm glad you mentioned the Research Doctor Archive because there are several questions about z-scores here.

They said what I expected…there is a broad range of starting salaries for the positions you are referring to. A reduction of ±0.5% error in a behavioral research study is not a valid reason to increase the sample by 100 people. "But wait a minute," you might ask, "What's This means, for example, that if the results of a study indicate that 50% of the respondents like a radio station, the "real" number is somewhere between 45% and 55%. Having sat under several of your seminars and read numerous columns of yours over the years, for some reason this "truth" has eluded my perusal.

Second, the experimental or research situation might create differences in results. Songs that are playing on the direct competitors (local airplay). In column B, input the total scores for each song. Lunar?

Thanks - Anonymous Anon: I'm glad you enjoy the column. Are the scores from the same group? Wait until the third report because you'll have three "looks" at the data to identify any trends (or establish a direction if one report shows a high score for a song I want to pursue a career probably in public relations, advertising, and marketing.

That's all there is to it, and computing z-scores is just as easy. An auditorium situation most closely resembles the classic scientific experiment when the researcher controls the research setting to determine which variables in the test create or cause a difference. Hit calculate button Callout Questions Continued How to Select Songs Hi again! Some use a 3-point scale, while others use 7 points or 10 points.